Dwell Wines
Branding the Applegate Valley's New Gem
Oregon wines have seen a resurgence in the wine industry, as many Pinot Noirs from the region have captured national attention. Dwell Wines approached us to help them develop a brand identity and label designs that captured the meaning behind the Dwell brand: to create moments of togetherness over good wine.
Approach
Less is more.
A clean, simple brand identity that lets the wine do the talking. The logo mark combines a chair with a glass of wine, symbolic of the relaxed, low-key environment Dwell seeks to foment when enjoying their wine.
Hand-illustrated grapevines adorn the label to honor the manual labor that goes into the wine. Handpicked sustainably-grown grapes, handcrafted wine that deserves the same handmade detailing of its grapevines.
Thank You